AEC and Thailand Brand

Yupin Patara and Nicha Tanskul
Additional contact information
Nicha Tanskul: Chulalongkorn University, Thailand

from ToKnowPress

Abstract: This paper is aiming at finding the way to support Thai products/manufacturers when it is not ready to compete with other products from AEC countries by utilizing the concept of ethnocentrism and animosity as well as cultural collectivism as a protection against the influx of other countries. Previous study has shown that people with higher ethnocentrism will have less favorability towards foreign product when the product is unnecessary. While, country of origin may have influence towards necessary product, nevertheless, animosity can reduce the preference towards that necessary product that is highly value in terms of country of origin in other country.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-07-9/papers/S1_267-268.pdf full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tkp:tiim13:s1_267-268

Access Statistics for this chapter

More chapters in Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management from ToKnowPress
Bibliographic data for series maintained by Maks Jezovnik ().