To Develope Taiwan Tourism Development Strategies Based on the Travel Experience in Thailand

Tzong-Ru (Jiun-Shen) Lee, Hui-Chu Tung and Cheng-Chun Hsieh
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Tzong-Ru (Jiun-Shen) Lee: National Chung Hsing University, Taiwan
Hui-Chu Tung: National Chung Hsing University, Taiwan
Cheng-Chun Hsieh: National Chung Hsing University, Taiwan

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Abstract: The purpose of this research is to propose tourism development strategies in Taiwan based on author’s travel experience in Thailand for past 10 years. Back in these years, one of the authors traveled from Taiwan to Thailand for more than 15 times, mainly in Bangkok and Chiang-Mai. The main task of these travels is to offer lectures in Kasetsart University and Chiang-Mai University. After lectures, the faculties in these two universities usually took the author to visit local spots to introduce the culture of Thailand. Based on the author’s observation, tourists attracted by Thailand are because of the following reasons: first, Thailand’s government put lots of effort in tourism. Second, People in Thailand are nice and friendly to new comers. Third, the nature environment is being preserved well, and last, the local culture with religion attracts people to visit. Later on, we propose several tourism development strategies for Taiwan.

Keywords: travel; tourism; strategy formulation; Taiwan; Thailand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:tiim13:s1_279-285

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