Extending The Utaut Model in M-Banking Adoption

Ching-Mun Cheah, Aik-Chuan Teo, Keng-Boon Ooi and Jessica C. J. Wong
Additional contact information
Ching-Mun Cheah: Universiti Tunku Abdul Rahman, Malaysia
Aik-Chuan Teo: Universiti Tunku Abdul Rahman, Malaysia
Keng-Boon Ooi: Linton University College, Malaysia
Jessica C. J. Wong: Linton University College, Malaysia

from ToKnowPress

Abstract: The banks are motivated to leverage their m-banking activities with the advancement of mobile technologies and the high mobile penetration rate. Despite the availability of the m-banking services, many consumers still posses the attitude of ‘wait-and-see’ which resulted to unsatisfactory adoption rate. Hence, this paper aims to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) model to better understand what drives Malaysian consumers to adopt m-banking services. The conceptual model also provide better strategic insights for commercial banks, service developers, mobile manufacturers, and others to yield higher acceptance of m-banking.

Keywords: M-Banking; Adoption; Unified Theory of Acceptance and Use of Technology (UTAUT); Malaysia (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.toknowpress.net/ISBN/978-961-6914-07-9/papers/S2_137-141.pdf full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tkp:tiim13:s2_137-141

Access Statistics for this chapter

More chapters in Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management from ToKnowPress
Bibliographic data for series maintained by Maks Jezovnik ().