The Relationships Among Green Operations, Green Innovation, and Environmental Performance

Rong-Huei Chen, Ru-Jen Lin and Yen-Ju Lin
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Rong-Huei Chen: Lunghwa University of Science and Technology, Taiwan
Ru-Jen Lin: Lunghwa University of Science and Technology, Taiwan
Yen-Ju Lin: Lunghwa University of Science and Technology, Taiwan

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Abstract: Purpose – The purpose of this study is to investigate the relationships among green operations, green innovation, and environmental performance. Design/methodology/approach – Data from 141 Taiwan high-tech manufacturers are collected. SEM analysis is employed to examine the relationships among green operations, green innovation, and environmental performance. Findings – This study finds that Taiwan high-tech manufacturers perform various levels of green operations and, consequently, display different levels of effects on green innovation and environmental performance. In addition, positive relationships were found between green operations and green innovation and environmental performance (i.e. environmental operational performance, environmental managerial performance) and between green innovation and environmental performance. Practical implications –By putting forward that the integrating of green operations and green innovation affects organizational environmental performance more positively than the sole impact of green operations on organizational environmental performance, this study has suggested manufacturers should pay more attention to develop related strategies to cope with customer demand, thus achieve better customer satisfaction and sustainable operation. Originality/value – In the context that green issues are currently the novel theme for research and have attracted increasing attention from managers but there remains the lack of empirical studies among green operations, green innovation, and environmental performance, this study has contributed to the extant literature with the model combining these aspects. As such, the research findings have provided helpful academic references and managerial guidelines for firms in gaining competitive environmental performance.

Keywords: green operations; green innovation; environmental performance (search for similar items in EconPapers)
Date: 2013
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