Smart Resourcing in SMEs

Valerij Dermol, Diana Medrea-Mogensen, Lovisa Ulfarsdottir, Charitini-Maria Skoulidi, Claudia Caggiano, Milagros Barrios and Nada Trunk Širca

in ToKnowPress Monographs from ToKnowPress

Abstract: Smart Resourcing in SMEs: Integrating Employer Branding, Social Responsibility, and HR explores how small and medium-sized enterprises (SMEs) can integrate employer branding, corporate social responsibility (CSR), and human resource (HR) management to enhance competitiveness and sustainability. Written by a group of academics and professionals under the EU-funded project ReCrew, the book is based on extensive research, including interviews and surveys with HR experts across multiple countries. The primary reason for writing this book is to help SMEs navigate the complexities of modern HR practices while leveraging employer branding and CSR to attract and retain talent. Given the increasing importance of ethical business practices and workplace well-being, the book argues that SMEs must move beyond traditional HR strategies and adopt more holistic approaches that align with contemporary workforce expectations. It provides frameworks, strategies, and case studies illustrating how SMEs can integrate social responsibility into their HR policies to build stronger employer brands. Readers should engage with this book because it not only presents a theoretical analysis of HR, employer branding, and CSR but also offers real-world examples of SMEs successfully implementing these strategies. Including case studies makes it particularly useful for those looking for practical solutions and best practices. The book is a valuable resource for SMEs looking to strengthen their employer brand, attract and retain top talent, and build a resilient, socially responsible organization.

Keywords: employer branding; social responsibility; human resources (search for similar items in EconPapers)
Date: 2024
ISBN: 978-83-65020-50-5
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