CASE 6.1 JA Worldwide: Creating a Global Brand

Keshia Engwenyi, Julia Robinson-Rosendorff and Sean C. Rush

in University of Chicago Press Economics Books from University of Chicago Press

Abstract: This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.

Date: 2024
ISBN: 9781684582341
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