Visible!

Oliver Pott and Jan Bargfrede

in University of Chicago Press Economics Books from University of Chicago Press

Abstract: A strategy guide for finding customers for your business in a distracted digital world. The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.

Date: 2023
ISBN: 9783593517117
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