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REMARKETING THE REALITY

Edited by Maria Kehayova-Stoycheva ()

in Conferences of the department Marketing from Publishing house Science and Economics Varna, currently edited by Evgeni Stanimirov

Abstract: International Scientific Conference devoted to the 25th Anniversary of the Establishment of the Marketing Department at University of Economics - Varna, Bulgaria.

Keywords: marketing ecosystem; customer journey; challenges; value creation; metrics; new consumer; digital marketing (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:market:3

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