REMARKETING THE REALITY

Edited by Maria Kehayova-Stoycheva ()

in Conferences of the department Marketing from Publishing house Science and Economics Varna, currently edited by Evgeni Stanimirov

Abstract: International Scientific Conference devoted to the 25th Anniversary of the Establishment of the Marketing Department at University of Economics - Varna, Bulgaria.

Keywords: marketing ecosystem; customer journey; challenges; value creation; metrics; new consumer; digital marketing (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ue-varna.bg/uploads/filemanager/303/publis ... remarketing-2022.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrn:market:3

Access Statistics for this book

More books in Conferences of the department Marketing from Publishing house Science and Economics Varna Contact information at EDIRC.
Bibliographic data for series maintained by Maria Kehayova-Stoycheva ().