Customer Needs and Strategic Management:Left-Right Circles Analysis

Andrew Chi-fai Chan, Joseph H L Ko, Conrad Wong and Diamond Tai
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Andrew Chi-fai Chan: The Chinese University of Hong Kong, Hong Kong
Conrad Wong: Yau Lee Holdings Limited, Hong Kong
Diamond Tai: The Chinese University of Hong Kong, Shenzhen, China

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.

Keywords: Customer Needs; Strategic Management; Left-right Circles (search for similar items in EconPapers)
JEL-codes: M1 M10 M16 M31 (search for similar items in EconPapers)
Date: 2022
ISBN: 9789811252884
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