A Practitioner's Guide to Digital Platform Business

Chiraphol N Chiyachantana, David Ding and Jack J Hong
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Chiraphol N Chiyachantana: Singapore Management University, Singapore
Jack J Hong: Singapore Management University, Singapore

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not the strategies they execute.

Keywords: Business Model Canvass; Digital Transformation; Entrepreneurship; Innovation; Knowledge Management; Digital Platform; Digitization; Digitalization; Disruption; Start-ups; Value Proposition (search for similar items in EconPapers)
JEL-codes: L26 M10 M13 M16 (search for similar items in EconPapers)
Date: 2022
ISBN: 9789811253263
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