Solid Growth:Strategies of Industrial Champions in Global Markets

Olaf Plötner, Johannes Habel and Bianca Schmitz
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Olaf Plötner: ESMT Berlin, Germany
Johannes Habel: University of Houston, USA
Bianca Schmitz: ESMT Berlin, Germany

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?

Keywords: Global B2B Strategy; Business Models; Complex Service Solutions; No-frills; Advanced Premium Goods; Digital Innovation (search for similar items in EconPapers)
JEL-codes: L1 L2 L21 L22 L26 M16 (search for similar items in EconPapers)
Date: 2023
ISBN: 9789811264511
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