Marketing Research with R and Python

Howard Pong Yuen Lam
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Howard Pong Yuen Lam: The Chinese University of Hong Kong, Hong Kong

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.

Keywords: Marketing; Marketing Management; Marketing Strategy; Marketing Research; R program; Python Program; R Programming; Python Programming; Correlation; Regression; Analysis of variance; Sentiment Analysis; Web Scraping; Word Cloud (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2023
ISBN: 9789811277542
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