Bayesian A/B Decision Models

J Christopher Westland
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J Christopher Westland: University of Illinois Chicago, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Bayesian A/B Decision Models

Keywords: A/B Testing; Bucket Testing; Split-run Testing; Split Testing; Decision Models; Business and Management; Accounting; Decision Sciences; General Business and Management; Marketing; Operations Management; Operations Research; Supply Chain Management; Organizational Behavior; Industrial Organization; Mathematics; Finance &Economics; Statistics; Social Sciences; Social Issues; Human Security; Political Science; Policy Studies; Public Policy; Economics &Finance; Computational Economics; Finance; Health Economics; Quantitative Finance; Mathematical Economics; Game Theory; Econometrics; Money &Banking; Investments; Financial Markets; Brand Strategy; Campaign; Content Marketing; Digital Marketing; Inbound Marketing; Marketing Campaign Planning; Marketing Plan and Budget; Product or Service Launch; Strategic Marketing; Customer Lifetime Value; Customer Relationship Management; Customer Retention; Direct Mail; Email Marketing (search for similar items in EconPapers)
JEL-codes: C11 C12 C44 (search for similar items in EconPapers)
Date: 2025
ISBN: 9789819802036
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