The Tongue of the Tiger:Overcoming Language Barriers in International Trade

Rolf D Cremer and Mary J Willes
Additional contact information
Rolf D Cremer: Massey University, New Zealand
Mary J Willes: Winchester, UK

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.

JEL-codes: D0 E0 (search for similar items in EconPapers)
Date: 1998
ISBN: 9789810230043
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Citations: View citations in EconPapers (1)

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https://www.worldscientific.com/worldscibooks/10.1142/3352 (text/html)
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Chapters in this book:

Ch 1 Societies and Livelihoods Built on Trade , pp 1-24

Rolf D. Cremer and Mary J. Willes

Ch 2 The Industrial Organisation of International Trade: The Case of Hong Kong and Macau , pp 25-54

Rolf D. Cremer and Mary J. Willes

Ch 3 The Language of International Trade Deals , pp 55-70

Rolf D. Cremer and Mary J. Willes

Ch 4 Five Case Studies , pp 71-106

Rolf D. Cremer and Mary J. Willes

Ch 5 Towards a Description of Trade English , pp 107-130

Rolf D. Cremer and Mary J. Willes

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