The National Basketball Association:Business, Organization and Strategy

Frank P Jozsa
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Frank P Jozsa: Pfeiffer University, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

Keywords: NBA; Arenas; Basketball; Business; Commercial; Economics; Expansion; Finance; Franchises; League; Marketing; Markets; Mergers; Professional; Relocation; Sports; Teams (search for similar items in EconPapers)
Date: 2010
ISBN: 9789814313902
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Chapters in this book:

Ch 1 Introduction , pp 1-17

Frank P. Jozsa

Ch 2 League Expansions and Mergers , pp 19-58

Frank P. Jozsa

Ch 3 Team Territories and Relocations , pp 59-105

Frank P. Jozsa

Ch 4 Franchise Organizations and Operations , pp 107-147

Frank P. Jozsa

Ch 5 Basketball Arenas and Markets , pp 149-186

Frank P. Jozsa

Ch 6 NBA Domestic and Foreign Affairs , pp 187-224

Frank P. Jozsa

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