Architecting Experience:A Marketing Science and Digital Analytics Handbook

Scot R Wheeler
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Scot R Wheeler: Medill-Northwestern University, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Keywords: Data; Analytics; Measurement; Marketing Analytics; Marketing Automation; Digital Analytics; Marketing Technology; Web Analytics; Mobile Analytics; Mobile measurement; Social Media Analytics; Media Measurement; Marketing Measurement; Marketing ROI; ROMI; Targeting; Personalization; Digital Marketing; Marketing; Experience Design; User Experience; UX (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2016
ISBN: 9789814678414
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Chapters in this book:

Ch 1 The Foundations of Personalization , pp 1-20

Scot R Wheeler

Ch 2 Strategy, Technology, Science & Art , pp 21-48

Scot R Wheeler

Ch 3 The Applied Digital Analytics Playbook (ADAP) Part One , pp 49-70

Scot R Wheeler

Ch 4 The Changing World of Owned Media , pp 71-113

Scot R Wheeler

Ch 5 Earned Media: Organic Social & SEO , pp 115-150

Scot R Wheeler

Ch 6 Paid Media Analytics , pp 151-171

Scot R Wheeler

Ch 7 Testing & Optimization. Marketing Automation. Attribution , pp 173-197

Scot R Wheeler

Ch 8 Data Management, Models, and Algorithms , pp 199-219

Scot R Wheeler

Ch 9 The Cultural and Organizational Impact of Data , pp 221-262

Scot R Wheeler

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