Managing Product Innovation in the Process Industries:From Customer Understanding to Product Launch — Uncover the Intrinsic Nature of Developing Non-assembled Products
Thomas Lager
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Thomas Lager: B&L Innovation AB (blinab), Sweden & Mälardalen University, Sweden
in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.
Abstract:
This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an underlying unique and continually renewed product innovation work process, which drives innovation and delivery of new or improved products in the marketplace. The book will take the reader through a systematic examination of the necessary consecutive steps for companies' successful development of non-assembled products in the cluster of process industries.
Keywords: Process Industry; Non-assembled Products; Product Innovation; Process Innovation; Product Development; Process Development; Work Process; Product Innovation Work Process; Industrialization; Product-Service-Offerings; Concept Development; Product Launch (search for similar items in EconPapers)
JEL-codes: O3 O30 O31 O32 O33 (search for similar items in EconPapers)
Date: 2024
ISBN: 9781800615076
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