How to Balance Open and Closed Innovation: Strategy and Culture as Influencing Factors

Ellen Enkel and Karoline Bader
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Ellen Enkel: Zeppelin University, Germany
Karoline Bader: Zeppelin University, Germany

Chapter 4 in Open Innovation Research, Management and Practice, 2013, pp 87-104 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionWhy Firms Should Balance Their Innovation ModelLink Between Strategy and Innovation ActivitiesThe opportunity-seeking prospectorCase study 1: Henkel — opportunity search via systematic cross-industry innovationThe dual-oriented analyzerThe market segment securing defenderCase study 2: EADS — a story of strategic transitionImportance of an Innovation-Oriented CultureCase study 3: 3M — peculiarities of an innovation-oriented cultureLinking Culture with Strategy and OpennessCase study 4: J.W. Ostendorf — how to harmonize culture, strategy, and opennessConclusionReferences

Keywords: Innovation; Open Innovation; Technology Management; Product Development (search for similar items in EconPapers)
Date: 2013
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