IN-PROCESS DESIGN CONTROLS — FLEXIBLE DISCIPLINE FOR COST-EFFECTIVE INNOVATION

Frank M Hull and Chris Storey

Chapter 8 in Total Value Development:How to Drive Service Innovation, 2016, pp 145-160 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter profiles processes dealing with controls over the design of customer offerings during development operations. Process is a more dynamic and flexible form of control than inviolate standardized procedures for rigidly controlling behaviors. In-process Design Controls (IDC) refashions rigid mechanistic procedures into flexible and adaptive processes. “In-process” connotes dynamism in the mode of control so that stakeholders may adapt to emergent technical and market opportunities during their development journey. Process guides but does not dictate development activities. This flexibility enables cross-functional teams greater latitude in executing project plans to the extent they take partial ownership of adaptations of process guidelines and responsibility for outcomes. IDC enables development teams to exercise human judgment in executing projects instead of following standard procedures lockstep as so often occurs in mechanistic bureaucracies requiring rigid conformance with stage-gate procedures.

Keywords: Innovation; Product Development; Business Model Innovation (search for similar items in EconPapers)
Date: 2016
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