APPENDIX: METHODS OF RESEARCH AND ANALYSIS
Frank M Hull and
Chris Storey
Chapter 16 in Total Value Development:How to Drive Service Innovation, 2016, pp 325-335 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
The principal focus of this book is on new service development (NSD). The goal was to test the extent to which a composite model of proven effectiveness for development in goods industries also applied to NSD. The approach began with qualitative studies of service enterprises to explore how concepts commonly used in studies of development in goods might be translated into the language of services. The bulk of literature on development is based on goods industries despite the fact that most people are employed in services.
Keywords: Innovation; Product Development; Business Model Innovation (search for similar items in EconPapers)
Date: 2016
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