TRANSFORMATIONAL WORKBOOKS

Frank M Hull and Chris Storey

Chapter 17 in Total Value Development:How to Drive Service Innovation, 2016, pp 337-368 from World Scientific Publishing Co. Pte. Ltd.

Abstract: These workbooks provide the readers with guidance for envisioning a new service development (NSD) venture and delivering on its value proposition. Exercises start with benchmarking and envisioning development systems with greater capabilities for TVD. Readers may engage in thought experiments about championing enterprise transformation and designing new kinds of offerings to exploit the capabilities of the composite model. Developing and delivering a new offering is extraordinarily complex. The great majority of efforts fail. The food for analysis is these exercises is the meat sandwiched in the gap between your top slice of bread, the vision of your “should be” development system capability, and the bottom slice, your “as is” capabilities. The condiments enhancing your new offering are external resources needed to transform your concept into reality.

Keywords: Innovation; Product Development; Business Model Innovation (search for similar items in EconPapers)
Date: 2016
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