Distribution, Marketing, and Sales

Uday Phadke and Shailendra Vyakarnam

Chapter 11 in Camels, Tigers & Unicorns:Rethinking Science & Technology-Enabled Innovation, 2017, pp 121-130 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Generic Go-to-Market ChallengesChannels-to-MarketPositioning, Branding, and PromotionKey Issues for Science and Technology-enabled FirmsIntegrated Service Delivery

Keywords: Triple Chasm Model; Science and Technology; Innovation; Commercialisation; Modified Technology Readiness Levels; Entrepreneurship (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2017
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