Customers at the center stage

Fiona Schweitzer and Joe Tidd

Chapter 1 in Innovation Heroes:Understanding Customers as a Valuable Innovation Resource, 2018, pp 1-41 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionOpening and closing the solution spaceCustomer integration along the different NPD phasesCustomer integration for service innovationTypes of customersThe strategic cornerstones of customer integrationCustomer orientationManufacturer active paradigm (MAP) and customer active paradigm (CAP)The four basic strategic approaches of customer integration

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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