Indirect approaches to open the solution space: Methods to identify latent needs

Fiona Schweitzer and Joe Tidd

Chapter 3 in Innovation Heroes:Understanding Customers as a Valuable Innovation Resource, 2018, pp 99-140 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:The relevance of latent needsEthnographyEmpathic designNetnographyFocus group workshopsService blueprinting and customer journey workshopsLaddering techniqueCritical incident techniqueZaltman metaphor elicitation technique (ZMET)Repertory grid

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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