Approaches to close the solution space: Customers as evaluators

Fiona Schweitzer and Joe Tidd

Chapter 4 in Innovation Heroes:Understanding Customers as a Valuable Innovation Resource, 2018, pp 141-189 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Preference tests and test errorsQualitative and quantitative preference testsRespondent selectionTypical question setConcept testsProduct testsConjoint testsStore and market testsGo/no go decisions and market demand forecasts based on test results

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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