Development of organizational customer integration capabilities and implementation of customer integration in NPD and NSD

Fiona Schweitzer and Joe Tidd

Chapter 6 in Innovation Heroes:Understanding Customers as a Valuable Innovation Resource, 2018, pp 239-255 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Three process-related customer integration competencies and the customer orientation mindsetCustomer information acquisition capabilitiesCustomer information dissemination capabilitiesCustomer information utilization capabilitiesThe way ahead

Keywords: New Product Development; Customer Integration; Innovation; Innovation Tools (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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