Innovative Capability, Innovation Strategy and Market Orientation: An Empirical Analysis in Turkish Software Industry

Gülşen Akman and Cengiz Yilmaz

Chapter 7 in Managing Innovation:What Do We Know About Innovation Success Factors?, 2019, pp 139-181 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation success in small and medium-sized business in developing countries. This study builds a model related to the most important factors that influence mostly innovative capability of firms, such as market orientation, technological orientation and innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research was carried out in the Turkish software industry. Analysis, futurity and proactiveness dimensions of innovation strategy influence the innovative capability of software firms. Also, only customer orientation component of market orientation influences the innovative capability of the firms. Effects of other factors are not significant. Results of this study could lead to effective management of innovation for the software firms and benefits for the firms’ managers.

Keywords: Innovation Management; Technology Management; Innovation Success; Crowd; International Innovation (search for similar items in EconPapers)
JEL-codes: O31 O32 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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