Pricing Decisions in a Dual-Channel Supply Chain with a Risk-Averse Retailer

Bo Li and Ping Chen

Chapter 3 in Dual-Channel Supply Chain Decisions with Risk-Averse Behavior, 2021, pp 47-67 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionModel DescriptionEquilibrium and AnalysisThe solutions under equal bargaining powerAnalysis of the manufacturer’s profit shareNumerical ExperimentsThe cases with varying channel powersThe cases with varying demand uncertaintyThe cases with varying price sensitivitiesConclusionReferences

Keywords: Supply Chain Management; Risk-Averse Behaviour; Dual-Channel; Game Theory; Operations Management; Pricing Strategy; Channel Structure; Channel Conflict; Greening Strategy; Financing Strategy; Channel Coordination; Contract Design; E-Business; Risk Behaviors; Marketing Channel Management; Logistics; Operations Research; Operations Management; Management Science; Decision Science (search for similar items in EconPapers)
JEL-codes: D2 D81 L23 (search for similar items in EconPapers)
Date: 2021
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