Pricing Strategy and Channel Coordination in a Dual-Channel Supply Chain with a Risk-Averse Retailer

Bo Li and Pengwen Hou

Chapter 4 in Dual-Channel Supply Chain Decisions with Risk-Averse Behavior, 2021, pp 69-90 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionModelEquilibrium and AnalysisUnder the VaR criterionUnder the CVaR criterionAnalysis of the equilibrium solution under CVaRCoordination DesignBenchmarkThe risk-sharing contractConclusionReferences

Keywords: Supply Chain Management; Risk-Averse Behaviour; Dual-Channel; Game Theory; Operations Management; Pricing Strategy; Channel Structure; Channel Conflict; Greening Strategy; Financing Strategy; Channel Coordination; Contract Design; E-Business; Risk Behaviors; Marketing Channel Management; Logistics; Operations Research; Operations Management; Management Science; Decision Science (search for similar items in EconPapers)
JEL-codes: D2 D81 L23 (search for similar items in EconPapers)
Date: 2021
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