Social Media Video Analysis for Entrepreneurial Opportunity Discovery in Artificial Intelligence

Mika Westerlund and Maham Aman

Chapter 5 in Artificial Intelligence and Innovation Management, 2022, pp 75-95 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This study uses topic modeling to analyze contents of 159 “expert talks” videos on artificial intelligence (AI), obtained from TEDx Talks channel on YouTube, in order to examine the feasibility of social media video analysis for entrepreneurial opportunity discovery, identify prominent niches and suggest potential entrepreneurial opportunities in AI. The study identifies six AI application areas based on the results from the analysis and interprets them using relevant scholarly literature. Further, the chapter provides insight into entrepreneurial opportunities within those application areas and concludes with lessons learned. The chapter contributes to the book’s theme by examining how AI technologies could help the early stages of the innovation management process.

Keywords: Artificial Intelligence; Innovation Management; Knowledge-Based Perspective; Decision Making; Entrepreneurial Opportunity; Ai-Driven Innovation; Automation; Research Process Disruption; Value Proposition; Business Scaling; Fair; Inclusive and Anticipatory Leadership; Social Impact of AI; Living Labs; Public Procurement of AI (search for similar items in EconPapers)
JEL-codes: O3 O31 O36 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781800611337_0005 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781800611337_0005 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781800611337_0005

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().