Airbus: Foster Innovation Culture in Practice within a Large International Corporation — Case of Airbus Defence and Space Division

Alice de Casanove, Elodie Ponchel, Jean-François Barrand and Yannick Marin

Chapter 5 in Changing the Dynamics and Impact of Innovation Management:A Systems Approach and the ISO Standard, 2022, pp 45-64 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In 2019, ISO published a standard on innovation management system, ISO 56002:2019. The technical committee ISO TC 279 is chaired by one of the authors who was, during the development of ISO 56002:2019, also leading the innovation culture in a Defence and Space division of Airbus, the largest aeronautics and space company in Europe. The authors of this chapter have actively driven a culture shift in their organisation in animating company networks, upskilling employees, adapting the workspace and proposing new tools. After the presentation of the changes of the business challenges and their impacts on innovation strategy, the authors explain how the innovation culture has to evolve and how it has been implemented in relationships with the other divisions in the group, with different innovation strategies. This chapter focuses on the change of company culture to answer the needs to shift from a techno push culture to a customer-centric culture. It concludes in showing how company culture enables the innovation journey of an organisation based on a subset of the recommended innovation management system from ISO 56002:2019.

Keywords: Innovation Management System; Innovation Management; Innovation; Standards; System (search for similar items in EconPapers)
JEL-codes: O3 O31 O32 O36 (search for similar items in EconPapers)
Date: 2022
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