Norconsult AS: Management by Definition — The Role of Terminology and Shared Understandings in Implementing an Innovation Management System

Markus Søbstad Bensnes

Chapter 16 in Changing the Dynamics and Impact of Innovation Management:A Systems Approach and the ISO Standard, 2022, pp 259-272 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Norconsult takes a shot at implementing ISO 56002 Innovation Management System in their complex engineering consulting business corporation. Initial work reveals that fundamental understandings of innovation differ enough that questions of systems management cannot be addressed before a more precise and shared understanding of the fundamental concepts can be reached. Working in parallel to reimagine the internal story about innovation while developing definitions to capture the essence of concepts relating to innovation management, the profession slowly but surely finds a new place in the company. The effects of rebranding innovation and innovation management lay the foundations for a future broader system implementation. This chapter outlines the context and the company, the planning and implementation, and offers reflections on how to adapt the ISO 56002 to a complex consulting corporation. One important insight proves to be the importance of shared definitions and a common understanding of innovation for deciding on how to manage innovation systemically. In planning for the way forward, experimentation to maintain momentum when complexity exceeds capacity is proposed as a feasible approach for Norconsult.

Keywords: Innovation Management System; Innovation Management; Innovation; Standards; System (search for similar items in EconPapers)
JEL-codes: O3 O31 O32 O36 (search for similar items in EconPapers)
Date: 2022
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