Strategic Control of Marketing Activities Using the ABC System

Noboru Ogura
Additional contact information
Noboru Ogura: Institute of Socio-Economic Planning, University of Tsukuba, 3-29-1 Otsuka, Bunkyo-ku, Tokyo 112-0012, Japan

Chapter 17 in Japanese Cost Management, 2000, pp 385-393 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionOverview of the CompanyThe Structure of the ABC SystemActivity-Based Cost Analysis for Strategic CostsImplications for Controlling Marketing StrategyReferences

Keywords: Strategic Cost Management; New Product Development; Manufacturing Activities; Marketing Strategy; Human Factors; Budgetary Control System (search for similar items in EconPapers)
Date: 2000
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781848160385_0017 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781848160385_0017 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781848160385_0017

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().