Rationalize Costs Focusing on Cash

Harlan Platt
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Harlan Platt: Northeastern University, USA

Chapter 4 in Lead with Cash:Cash Flow for Corporate Renewal, 2010, pp 20-28 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractTom Brady of the New England Patriots is an expensive American football player. In May 2005, he signed a six-year contract extension that pays him US$60 million through 2010. But Tom's list of accomplishments is also prodigious: he made four Super Bowl appearances and won three Super Bowl victories between the 2001 and 2007 seasons; he holds the NFL record for most touchdown passes in a season and the NFL record for most consecutive team victories; and Sports Illustrated named him Sportsman of the Year in 2005. Weighing these achievements against his salary, it is unclear whether Tom Brady is an expensive football player or not…

Keywords: Cash Flow; Corporate Renewal; Corporate Decisions (search for similar items in EconPapers)
Date: 2010
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