A COMPLEXITY AND DARWINIAN APPROACH TO MANAGEMENT WITH FAILURE AVOIDANCE AS THE KEY TOOL

Ron Willis
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Ron Willis: Littlegarth House, Elvaston Road, Hexham, NE46 2HH, United Kingdom

Chapter 8 in Complexity Theory and the Management of Networks, 2004, pp 74-88 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractComplexity theory leads me to believe there is no recipe for business success but failure avoidance offers a potential solution for managers. For most firms survival is success. In this paper two business attractors are discussed and a methodology called the "Complexity Escalator" is proposed to operationalise these concepts. In nature the struggle to survive dominates, extinction is inevitable and success in the short term is just a fortunate by-product.

Keywords: Networks; Complexity Theory; Management of Networks; Distributed Systems; Strategy (search for similar items in EconPapers)
JEL-codes: L16 (search for similar items in EconPapers)
Date: 2004
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