Brands, Innovation and Growth: The Role of Brands in Innovation and Growth for Consumer Businesses

Tony Clayton and Graham Turner
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Tony Clayton: Former Director and PIMS Asoociates, 15 Basinghall Street, London, EC2V 5BR, UK

Chapter 4 in From Knowledge Management to Strategic Competence:Measuring Technological, Market and Organisational Innovation, 2006, pp 77-93 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Benchmarking Business PerformanceBenchmarks for GrowthDo Brands Help Growth?Scope of the StudyThe Role of BrandsWhat the Evidence ShowsCompetitiveness and GrowthBrands and InnovationCompetition, Innovation and GrowthConclusionsImplications for Policy and for Management

Keywords: Competencies; Intangible Resources; Competitive Advantage; Valued Attributes; Knowledge Management; Purchasing; Procurement; Supply; Supplier Relationship; Supply Chain Management; Performance Measurement and Relationship Assessment (search for similar items in EconPapers)
Date: 2006
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