Use of Project Formation to Stimulate Innovation in a Traditional Big Business A Case Study of Communications Businesses in Japan

Mitsuru Kodama
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Mitsuru Kodama: Nihon University, Japan

Chapter 7 in Project-Based Organization in the Knowledge-Based Society, 2007, pp 193-210 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Management Change in CorporationDigital Communication Revolution at NTTTop management builds project-based organizationProject-based organization characteristics and emergent and entrepreneurial strategiesTerminal adapter developmentNTT and Microsoft cooperation: MSN, the Microsoft Network (MSN); April 1996 service startupPromoting business through joint ventures — establishing GrR HomeNet CorporationG-Square for Internet shopping and goo, the search engineNew projects arising from mixed projectsNew and Practical Insights into this CaseCreating project-based organizations in a heterogeneous organizationRadical change of organization cultureIntegrating strategiesLeadership by project leaders

Keywords: Project Management; Knowledge Management; Technology Management; Strategy; Leadership; Innovation; Organizational Behavior; IT (search for similar items in EconPapers)
Date: 2007
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