Introduction

The Editors

Chapter 1 in Involving Customers in New Service Development, 2006, pp 1-13 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionAn Emerging Theme in ManagementGetting Closer to the CustomerWhat is Involvement?Who Should Read This Book?Outline of the BookThe Future of Customer InvolvementReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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