Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance

Ulf Mannervik and Rafael Ramirez
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Ulf Mannervik: NormannPartners, Sweden and Oxford University, UK
Rafael Ramirez: NormannPartners, Sweden and Oxford University, UK

Chapter 4 in Involving Customers in New Service Development, 2006, pp 57-75 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionCustomer Value Co-Creation As a Path to "Prime Mover-Ship"Welcoming Customers into Co-InnovationHistorical Examples of Customer Co-InnovationCo-Innovation is Not Always a Good IdeaA Strategic View of Customer Co-InnovationToward a TypologyCases Illustrating the TypologyToward a Strategic Management of Customer Co-InnovationConclusionsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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