Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach

Evert Gummesson
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Evert Gummesson: Stockholm University School of Business, Sweden

Chapter 5 in Involving Customers in New Service Development, 2006, pp 77-97 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionOn Development, Innovation, and Being NewC2C InteractionCase: e-mail from LinusCase: How SAS and the Star Alliance Brought Me and Elvis TogetherConclusions and RecommendationsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

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