New Service Development: Learning from and with Customers

Bodil Sandén, Jonas Matthing and Bo Edvardsson
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Bodil Sandén: Service Research Center, Karlstad University, Sweden
Jonas Matthing: Service Research Center, Karlstad University, Sweden
Bo Edvardsson: Service Research Center, Karlstad University, Sweden

Chapter 6 in Involving Customers in New Service Development, 2006, pp 99-126 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionTheoretical FrameworkAn Empirical Experiment of Involvement of CustomersResults: Customer Ideas are More InnovativeAnalysis: The Enhanced Learning ProcessDiscussion, Implications, and Future ResearchReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

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