Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars

Fredrik Dahlsten
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Fredrik Dahlsten: Volvo Cars, Gothenburg, Sweden and Chalmers University of Technology, Gothenburg, Sweden

Chapter 9 in Involving Customers in New Service Development, 2006, pp 159-185 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionResearch MethodologyThree Approaches to Customer InvolvementAnalysisDiscussion and ConclusionsConcluding RemarksReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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