How to Better Learn from Users

Hans Björkman
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Hans Björkman: Stockholm School of Economics, Sweden

Chapter 11 in Involving Customers in New Service Development, 2006, pp 209-231 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionUser Involvement in Innovation ProcessesBackground and SettingA Model For Learning from UsersA Final ConclusionReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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