Customer-Oriented Service Engineering As a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process

Rainer Nägele
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Rainer Nägele: Fraunhofer Institute for Industrial Engineering (IAO), Stuttgart, Germany

Chapter 13 in Involving Customers in New Service Development, 2006, pp 249-268 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionCase Studies in the Field of Service ResearchDevelopment of a Maturity Model of Customer Orientation During the Service Development ProcessConclusionsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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