Customer and Supplier Involvement in New Service Development

Frank Hull, Bo Edvardsson and Chris Storey
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Frank Hull: Service Research Center, Karlstad University, Sweden
Bo Edvardsson: Service Research Center, Karlstad University, Sweden
Chris Storey: Service Research Center, Karlstad University, Sweden

Chapter 15 in Involving Customers in New Service Development, 2006, pp 281-312 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionComposite Model of NSDConceptual Model of External Involvement in NSDResultsDiscussionConclusionsReferences

Keywords: Customer Involvement; User Involvement; Service Development; Product Development; Innovation; Understanding Customers (search for similar items in EconPapers)
Date: 2006
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