Managing Strategic Change Through Mainstream and Newstream Innovation at Eurocopter, France

Milé Terziovski and B. Sebastian Reiche

Chapter 4 in Building Innovation Capability in Organizations:An International Cross-Case Perspective, 2007, pp 73-86 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionCase Study InterviewCompany BackgroundCore CompetenciesInnovation ApproachResource AvailabilityMainstream and Newstream CapabilitiesStage 1: Innovation of the Blade Repair ProcessThe Role of Strategic AlliancesInteraction of Mainstream and NewstreamHuman Resource ManagementConclusionImplications for Managers

Keywords: Innovation; Capability; Performance; Strategy; E-Commerce; International; Case Study; Mainstream; Newstream; Sustainable (search for similar items in EconPapers)
Date: 2007
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