Development of Innovation Capability at Invincible Company in Thailand

Suthida Jamsai, Susu Nousala and Milé Terziovski

Chapter 10 in Building Innovation Capability in Organizations:An International Cross-Case Perspective, 2007, pp 177-189 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionCompany BackgroundCompany StrategyCurrent Level of PerformanceInvincible CustomersProduct InnovationProduct Innovation ProcessConclusion

Keywords: Innovation; Capability; Performance; Strategy; E-Commerce; International; Case Study; Mainstream; Newstream; Sustainable (search for similar items in EconPapers)
Date: 2007
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