Managing Relationships and Building Loyalty

Jochen Wirtz

Chapter 12 in Winning in Service Markets:Success through People, Technology and Strategy, 2016, pp 440-488 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:THE SEARCH FOR CUSTOMER LOYALTYTHE WHEEL OF LOYALTYBUILDING A FOUNDATION FOR LOYALTYSTRATEGIES FOR DEVELOPING LOYALTY BONDS WITH CUSTOMERSSTRATEGIES FOR REDUCING CUSTOMER DEFECTIONSENABLERS OF CUSTOMER LOYALTY STRATEGIESCRM: CUSTOMER RELATIONSHIP MANAGEMENTCONCLUSIONCHAPTER SUMMARY

Keywords: Services Marketing; Marketing; Consumer Behavior; Positioning Services; Service Process; Service Environment; Service Advantage; Customer Relationships; Managing Relationship and Building Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality and Productivity; Service Leadership (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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