Revenue Management at The View

Sheryl E. Kimes

Chapter 21 in Services Marketing:People, Technology, Strategy, 2021, pp 560-563 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Shirley Tan, the manager of The View, a popular bar in Sydney, has been charged with figuring out how to apply revenue management principles to The View. She has done a bit of research on the topic but must now determine how to make sense of a variety of graphs that one of their interns had put together as part of her analysis. The key thing is to use the results of the graphs to devise a strategy to help The View increase its revenue.

Keywords: Services Marketing; Service Operations; Marketing; Consumer Behavior; Positioning Services; Service Process; Pricing; Revenue Management; Service Environment; Service Advantage; Customer Relationships; Customer Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality; Service Productivity; Service Leadership (search for similar items in EconPapers)
JEL-codes: L8 M3 M31 O14 (search for similar items in EconPapers)
Date: 2021
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