The Royal Dining Membership Program Dilemma

Sheryl E. Kimes, Rohit Verma, Christopher W. Hart and Jochen Wirtz

Chapter 32 in Services Marketing:People, Technology, Strategy, 2021, pp 610-610 from World Scientific Publishing Co. Pte. Ltd.

Keywords: Services Marketing; Service Operations; Marketing; Consumer Behavior; Positioning Services; Service Process; Pricing; Revenue Management; Service Environment; Service Advantage; Customer Relationships; Customer Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality; Service Productivity; Service Leadership (search for similar items in EconPapers)
JEL-codes: L8 M3 M31 O14 (search for similar items in EconPapers)
Date: 2021
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